Business Situation:

• Important to make client website as the ‘quickest’ way to purchase mutual funds & insurance.

Finding Facts:

• Mapping customer experience based on website usage experience.
• Understand both in qualitative and quantitative manner inputs for changes required in website.

Solutions Suggested:

• Evaluate the experience of using 5 websites on parameters.
• Speed Convenience, Product Information, Purchase journey (number of steps involved), Navigation, Ease of browsing.
• Customer online purchase experience and ways to improve.
• Identify strong reasons to consider purchasing based on website evaluation only.

Outcome:

• Helped in developing a better user interface for client website over competitors.