Website Evaluation Study. - Divergent Insights

Website Evaluation Study.

Website Evaluation Study.

Business Situation:


  • Important to make client website as the ‘quickest’ way to purchase mutual funds & insurance.


Finding Facts:


  • Mapping customer experience based on website usage experience.
  • Understand both in qualitative and quantitative manner inputs for changes required in website.


Solutions Suggested:


  • Evaluate the experience of using 5 websites on parameters.
  • Speed Convenience, Product Information, Purchase journey (number of steps involved), Navigation, Ease of browsing.
  • Customer online purchase experience and ways to improve.
  • Identify strong reasons to consider purchasing based on website evaluation only.




  • Helped in developing a better user interface for client website over competitors.