GET EMPOWERED WITH SOCIAL DATA FOR MARKETING INSIGHTS
Social listening – It's more than just a form of social monitoring
WHY SOCIAL LISTENING IS CRUCIAL?
Social Listening reveals the honest opinions, feelings and thoughts of people. Cultural insights, Industry insights and Consumer insights within social conversations should affect each and every aspect of an organization. Utilize social data for designing excellent marketing campaigns, refining content strategies, creating better products, gaining competitive advantage and mproving overall customer experience.
It’s important and quite fruitful to track conversation around brand. It helps for monitoring health, analyzing the performance of campaign and gaining visibility into consumer requirements and the factors that drive sentiments.
You need to identify opportunities to use competitor comparison, sentiment research, and voice analysis for differentiating your products, services and brand.
Take advantage of cross-channel conversational analysis for recognizing and understanding emerging trends, knowing influencers and conducting market research that assists in taking well-informed strategic decisions.
Access industry, competitive and brand intelligence through social listening right alongside Sprout’s world-class publishing, engagement, analytics and advocacy tools. Uncover deep insights in large data sets with advanced filtering, which includes location, age, gender, sentiment, post-type and powerful post-text search.