Viewership Pattern Shifting - Divergent Insights

Viewership Pattern Shifting

Viewership Pattern Shifting


The existence of an Indonesian government regulation for all broadcasters to change to digital channels (ASO/Analog-Switch Off) starting in early November 2022 resulted in a significant change in the viewing pattern of TV stations.

Our client has been in the number 1 position based on the Nielsen Rating Share for years Since the introduction of ASO regulations, slowly but surely there has been a significant shift in viewing so that it affects the rating share.

Face to Face Interview deepened with a Diary among selected respondents has been doing to get insights about viewing patterns before and after ASO.

Currently research has been on progress, it is expected that the results in the form of primary data from the field can become concrete evidence so that they can become crucial material for discussion and solutions for our client.