Our client, an e-commerce player, conducts regular usage and attitude survey as a part of their voice of customer measurement agenda. This activity is considered important to get insights as a business reference every year.
Client experienced a slowing down app traffic during the months and the promotional program seems not working well.
We carried out a comprehensive study of qualitative and quantitative research. Qualitative research firstly carried out to define and reframe business issues. Key findings on this stage followed up by quantitative research to solidify key issues and address potential recommendations.
As a result of study, client was able to gain a comprehensive understanding on the opportunity to enter Indonesia market with innovative product’s features.