Electric Vehicle is a new buzz word globally. It is widely noticed that preference of people is shifting at a much faster pace towards Electric Vehicles across the globe.
Psychographic segmentation segregates prospective consumers on the basis of their personalities & lifestyles.
The importance of city-specific characteristics in building a business strategy customized to a particular market segment.
Platforms like Amazon Prime Video, Netflix, Hotstar, and Apple TV+ prove that the Indian OTT space is a boom.