Psychographic Segmentation: Characteristics and Examples
Psychographic segmentation segregates prospective consumers on the basis of their personalities & lifestyles.
A Study on Luxury Apparel Potential in Indian Cities
The importance of city-specific characteristics in building a business strategy customized to a particular market segment.
Infographic – 6 Types of Qualitative Research
When we speak about a qualitative research study, it's easy to think there is one kind.
Infographic- 3 Types Of Research
Learn more about the most common types of market research that will help your business.
Consumer Trends for Online Media Industry in 2020
Consumer uses the online media for various purposes like learning, entertainment, social sharing, etc.
Automotive Industry: Consumer Trends in 2020
We are able to forecast the trends owing to our expertise in research, survey, and industry experience.
Explained: The Digital Wave Caused by OTT Platforms in India
Platforms like Amazon Prime Video, Netflix, Hotstar, and Apple TV+ prove that the Indian OTT space is a boom.
Air Pollution-The Invisible Killer and Its Technological Cure
Apart from being the capital of India, Delhi has been entitled as being among the topmost polluted cities in the world since a couple of years.
Our Progress as a Developing Country So Far!
Almost every person that you see around you has a cellphone and the majority of it is a smartphone Internet has become a huge part of our lives.
Infographic – 5 Main Drivers Of Customer Satisfaction
Customers who are engaged, satisfied and loyal tend to spend more per purchase and become repeat customers.