IT IS ABOUT EMOTIONS
Customer data and analysis is not everything
EMOTIONAL INTELLIGENCE IS IMPORTANT
Our customized solution helps you identify strengths and weaknesses in every competency domain and facilitate structural behavioral interviews or personal development to not only make well-informed decisions but also support them. Emotional intelligence helps us to remain motivated, work with full energy, build great relationships, cope better with challenging situations, increase optimism and utilize even our negative emotions for our advantage.
You need to know your brand personality, your offering and people’s perception about you. ‘Knowing yourself’ i.e. ‘Self-awareness’ is the first step towards blending EQ in your campaigns. Self-awareness basically means a fine blend of others’ perception about you and the way you want others to see you.
What do you want to achieve from your marketing? You should be honest about how you want people to respond and react to your marketing. It’s not about putting every possible effort and paying every possible price for achieving. It’s about achieving your objectives while building and nurturing strong relationships with your target audience.
Being empathetic towards audience is the key to being successful in your approach. Are you thinking about the way people will receive your marketing? Empathy in terms of marketing means, – ‘keeping yourself in the situation of your audience’. If you are being empathetic, you will tweak not only our message and objectives but also the way you deliver the message.
You need to re-examine your objectives, strategies and messaging after reaching a great level of understanding about yourself, your objectives and your audience. Emotional intelligence must be an integral part of the marketing strategy. It will be extremely difficult to maintain EQ when challenges increase. Make sure to include EQ as an integral part of your business.