Developing Communication Strategy for Bank.

Developing Communication Strategy for Bank.

Business Situation:

 

  • Global bank that wanted to plan a communication strategy to be released in ASIAN & Middle East market.

 

Finding Facts:

 

  • Identifying associations with the Brand across markets.
  • Understanding brand’s image in the mind of the customer.

 

Solutions Suggested:

 

  • Understanding of brand imagery and its perception through bank customers and competition.
  • Unearthing brand value – core, augment, peripheral association & detractors.
  • Overall perception about the services offered.
  • Understanding the experience of associating with the brand.

 

Outcome:

 

  • Suggesting 3 board themes for brand communication.
  • Identifying strongest themes which associate with the brand.