- Global bank that wanted to plan a communication strategy to be released in ASIAN & Middle East market.
- Identifying associations with the Brand across markets.
- Understanding brand’s image in the mind of the customer.
- Understanding of brand imagery and its perception through bank customers and competition.
- Unearthing brand value – core, augment, peripheral association & detractors.
- Overall perception about the services offered.
- Understanding the experience of associating with the brand.
- Suggesting 3 board themes for brand communication.
- Identifying strongest themes which associate with the brand.