Triggers and Barriers for E-learning in India

Introduction:

• E-learning apps have made their way through to many people’s lives in the key categories of primary and secondary education, higher education, test preparation, reskilling and online certifications market, and language and casual learning category. In fact, India’s e-learning market is the second largest after that of the USA.

Business Situation:

• Client wanted to increase the traffic on their e-learning portal.
• Devise better means to manage engagement with audience.

Finding Facts:

• Understand the type of skills and courses that are interesting for target audience.
• Enlist subjects and topics for self-learning.
• Identify cues that bring more credibility for audience about course content.

Solutions Suggested:

• Comparative analysis of client and competitive offerings and way to improve.
• Interesting aspects for the portal to add new courses and address potential audience needs.
• Improvements for the portal in terms of UI and overall navigation.

Outcome:

• Suggestions for types of courses, changes in sign-up process, means to communicate and engage with user base and other improvements on the navigation on the portal.

Understandings and Suggestions:

• E-learning apps are substantially affordable as compared to classroom learning, the content can be accessed anywhere and at any time, and there is a seamlessly integrated interface with visual representations of the subject matter for a comprehensive teaching and learning experience. The increasing affordability and penetration of smartphones and mobile internet in India has also made it much easier for different classes of society to access e-learning content on these devices.
• Given that the sector has a promising future, the e-learning scenario in India is far from perfect. Insufficient digital infrastructure has limited its reach, and it suffers from poor engagement levels, considering that traditional classroom learning has very igh engagement between the teacher and students. Additionally, a lack of standardisation, credibility and quality in certain cases, and comparatively low course completion rates are major issues in the industry.
• With the help of better digital infrastructure, more investments and government grants, easier user interface and introduction of more unique features, the e-learning apps can generate more trust and build a large student base.