- Understand the reasons for undertaking the brands services and map customer expectations.
- Identify close competitors in the business landscape.
- Reasons to prefer client brand over other means.
- Hierarchy (based on ease) of various options available for customers to transfer money.
- Triggers that support/boost customers to opt for visiting their retail to make transactions.
- Understand employee interacting with customers – their profile, needs and reasons for opting for brand.
- Pen portrait of individual needs that lead to select the client brand.
- Exhaustive list of reasons to consider money transfer over banks.
- Led to better customer understanding which lead to improvement in cross-selling.
- Device triggers that would beat close competitors.