EXPLORING OPPORTUNITY FOR MARKET EXPANSION

EXPLORING OPPORTUNITY FOR MARKET EXPANSION

BUSINESS SITUATION

A large FMCG (affiliated with Korea) that has been existing for a long time in Indonesia plans to conduct a business blueprint survey and explore what potentials can be explored and marketed in the next five to ten years.

 

FINDING FACTS

The uncertain situation due to the impact of the COVID-19 pandemic coupled with intense competition in the FMCG business in Indonesia who fight for the target market of young people, especially Food and Beverages, has forced producers to think smartly to anticipate future business directions.

 

SOLUTIONS SUGGESTED

We offer a comprehensive approach through secondary research (Desk Research) and primary research (B2B In-Depth Interview among Management and Distributors), complemented by F2F with end/retail/B2C consumers.

 

OUTCOME

  • Market forecast for the next 5 years in facing business challenges in Indonesia
  • Opportunity to have a new business as a pioneer, not just a follower of competitors
  • New idea to enter business with innovative products to accommodate market’ needs
  • Blueprint for Business Development/New Business