Animation For Kids – Divergent Insights

Animation For Kids

Animation For Kids


Currently, Indonesian children’s entertainment is dominated by content from abroad due to the increasingly massive use of media, especially the internet in Indonesia


  1. Indonesia has many iconic cultural heroes icon whose lives can be brought up in various forms, ranging from animated content to derivative products.
  2. An investor who is concerned about this issue needs input regarding this opportunity, so in-depth and ongoing research is needed.


Focus Group Discussion among Kids and Mom who are active viewers of various Kids Programs (aired on TV Station and YouTube/others platform)


  1. The acceptance of the idea of ​​reappointing a legendary figure is considered quite potential, although it cannot be as fast as expected.
  2. The use of characters representing Betawi cultural icons in children’s animation is full of competition, so other media need to be considered, if necessary, derivative products.