Electric Vehicle (Ev’s) – Is This The Right Time?
Consumers in India are very high on buying an Electric Vehicle. Most of the consumers are hoping to buy an EV by the year 2023; however, few strategists are not considering it to happen before the end of year 2025.
Guide: Customer Journey Mapping
Customer journey map is a graphic (or series of maps) that depicts the steps customers go through while dealing with a firm, from purchasing things online to calling customer care to vent frustration on social media.
Understanding Consumer of Electric Vehicles and key Emerging Markets
Electric Vehicle is a new buzz word globally. It is widely noticed that preference of people is shifting at a much faster pace towards Electric Vehicles across the globe.
Psychographic Segmentation: Characteristics and Examples
Psychographic segmentation segregates prospective consumers on the basis of their personalities & lifestyles.
A Study on Luxury Apparel Potential in Indian Cities
The importance of city-specific characteristics in building a business strategy customized to a particular market segment.
Consumer Trends for Online Media Industry in 2020
Consumer uses the online media for various purposes like learning, entertainment, social sharing, etc.
Automotive Industry: Consumer Trends in 2020
We are able to forecast the trends owing to our expertise in research, survey, and industry experience.
Explained: The Digital Wave Caused by OTT Platforms in India
Platforms like Amazon Prime Video, Netflix, Hotstar, and Apple TV+ prove that the Indian OTT space is a boom.
Air Pollution-The Invisible Killer and Its Technological Cure
Apart from being the capital of India, Delhi has been entitled as being among the topmost polluted cities in the world since a couple of years.