Author: Divergent Team

Consumers in India are very high on buying an Electric Vehicle. Most of the consumers are hoping to buy an EV by the year 2023; however, few strategists are not considering it to happen before the end of year 2025.

Customer journey map is a graphic (or series of maps) that depicts the steps customers go through while dealing with a firm, from purchasing things online to calling customer care to vent frustration on social media.

Psychographic segmentation segregates prospective consumers on the basis of their personalities & lifestyles.

The importance of city-specific characteristics in building a business strategy customized to a particular market segment.

Consumer uses the online media for various purposes like learning, entertainment, social sharing, etc.

We are able to forecast the trends owing to our expertise in research, survey, and industry experience.

Platforms like Amazon Prime Video, Netflix, Hotstar, and Apple TV+ prove that the Indian OTT space is a boom.