Psychographic segmentation segregates prospective consumers on the basis of their personalities & lifestyles.
The importance of city-specific characteristics in building a business strategy customized to a particular market segment.
Platforms like Amazon Prime Video, Netflix, Hotstar, and Apple TV+ prove that the Indian OTT space is a boom.
Apart from being the capital of India, Delhi has been entitled as being among the topmost polluted cities in the world since a couple of years.
Customers who are engaged, satisfied and loyal tend to spend more per purchase and become repeat customers.