Category: Content

Psychographic segmentation segregates prospective consumers on the basis of their personalities & lifestyles.

The importance of city-specific characteristics in building a business strategy customized to a particular market segment.

Consumer uses the online media for various purposes like learning, entertainment, social sharing, etc.

We are able to forecast the trends owing to our expertise in research, survey, and industry experience.

Platforms like Amazon Prime Video, Netflix, Hotstar, and Apple TV+ prove that the Indian OTT space is a boom.

Apart from being the capital of India, Delhi has been entitled as being among the topmost polluted cities in the world since a couple of years.

Almost every person that you see around you has a cellphone and the majority of it is a smartphone Internet has become a huge part of our lives.

Look at the tips and tricks to optimize your survey for better responses that provide right guidance for your business.

In today’s world it is truly difficult to analyze and understand the preference of consumers.