Psychographic segmentation segregates prospective consumers on the basis of their personalities & lifestyles.
The importance of city-specific characteristics in building a business strategy customized to a particular market segment.
Platforms like Amazon Prime Video, Netflix, Hotstar, and Apple TV+ prove that the Indian OTT space is a boom.
Apart from being the capital of India, Delhi has been entitled as being among the topmost polluted cities in the world since a couple of years.
Look at the tips and tricks to optimize your survey for better responses that provide right guidance for your business.
In today’s world it is truly difficult to analyze and understand the preference of consumers.