Advanced Analytics | Market Intelligence Company
It’s always team effort to deliver innovative solutions yet have a practical approach to achieve the end results for any project. Our Advanced analytics team is best at it, not only their expertise but also business aspect. Our team members are constantly translating difficult question into easy research based and insightful format with the help of data.

Our advanced analytics team has excelled in the past for:

  • Optimizing the product line by using analysis
  • Forecast demand and configure products, product portfolios and pricing.
  • We tackle segmentation in a number of ways i.e. latent class, hierarchical approaches and innovations like cluster ensembles.
  • To understand the strengths of concepts we use model-based scoring techniques.
  • We use drivers analyses like correlations, structural equation modeling, etc

Our Approach and Techniques for Advance Analytics

Our methods are deep and varied to support our approaches and techniques to meet your business objectives


  • For new concepts, we will benchmark/score the concepts and to understand the strengths of concepts, we offer model-based scoring techniques.
  • For new product configuration and demand forecasting, we rely on a wide array of conjoint methodologies, from traditional conjoint and choice-based conjoint to adaptive and menu-based onjoint.
  • And, we can optimize your product line by using a wide range of analytics such as:
    • Incrementally analysis – an innovative volume analysis based on simple survey metrics, and a must-have for many of our clients
    • Full or partial shelf shopping exercises using choice modeling that accounts for competitive brands and pricing when optimizing the line.


We are highly skilled and very experienced in segmentation techniques, as well as innovations like cluster ensembles and reverse segmentation. We also strive to collect and use survey data with a high signal-to-noise ratio so that our segmentation solutions are high quality. We also leverage different approaches in many of our segmentation surveys to gain greater discrimination in defining your segments.


We have lots of tools in our arsenal that we use for drivers analyses – it could be as simple as correlations or advanced as structural equation modeling or hierarchical Bayes regression.


We often undertake analyses of client data (most are transaction based), along with survey data; many times, we merge the two to help tie survey results  attitudes) more closely with customer data (behaviors).


Our Advanced Analytics team deals with caution for the factors and variables that is part of the quantitative research process, and builds custom research to create different scenarios or assumptions to perform better forecasting to find the best answers. Our team works behind the scenes for custom analytics to help you with:


Our team can help you optimizing your shelf display as per your product range by prioritizing which products can improve by displaying at front. We can help you make informed decisions.


Price is a major factor in the success of a product provided you know the best pricing spot for your product and services.


If you are willing to think of new product and need to know specific features of that product having insight is key to creating a product that achieves demand.


You may need forecasting data to determine ways to get more people to buy your product. Our Key Drivers Analyses helps clients figure out what things are important to consumers and matter in their decision-making process.

Divergent Insights: We help turn Fortune!
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