Retail Archives - Divergent Insights

Diagnosing Sales Decline for a Well-known Apparel Store

Scenario:   A store of a well-known apparel brand was located at the periphery of a well-known town. The store was witnessing declining sales for quite sometime and wanted to diagnose the reasons for the same.   Finding Facts: Wanted to understand the reasons for declining sales. Wanted to figure different segments coming to the […]
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