Feasibility for Fintech company to enter Indian market

How setting the right business KPIs can be the first step to turning around your business

Business Situation:

  • Fintech company 4 years back was paving way into Indian market by tying up with telecom provider to offer services to their customer base.

Research Solution Design:

We conducted fieldwork with retailers and consumers via database provided by telecom provider in four cities which included metro and tier 1 cities.

Methodology adopted:

  • Qualitative research of conducting in-depth interviews with retailers and consumers.
  • A total of 52 depth interviews across 5 cities.


  • Client could develop their entry strategy
  • Clear feedback gained on promotion and marketing strategies
  • A successful brand in the Indian market today.