Fintech Industry Feasibility for Fintech company to enter Indian market How setting the right business KPIs can be the first step to turning around your business Business Situation: Fintech company 4 years back was paving way into Indian market by tying up with telecom provider to offer services to their customer base. Research Solution Design: We conducted fieldwork with retailers and consumers via database provided by telecom provider in four cities which included metro and tier 1 cities. Methodology adopted: Qualitative research of conducting in-depth interviews with retailers and consumers. A total of 52 depth interviews across 5 cities. Outcome: Client could develop their entry strategy Clear feedback gained on promotion and marketing strategies A successful brand in the Indian market today.